UX Designer
Show my pathWatch the breakdown in this 30 min video
Real talk: what's keeping good designers stuck - and how to move up without more "tools" or fluff.
Not everyone's ready for this, but if you are - we'll take you all the way.
What's really broken...
Designers are being sold "AI empowerment" while still struggling with core design abilities - or the other way around.
It's like going out for a pizza and being convinced to buy a dosa.
Sure, it's tasty for a minute, but that's not what you came for.
You just got sold the wrong thing.
So we end up with half-baked courses that parade Figma shortcuts, random "design thinking" templates, or AI gimmicks - all noise, no depth.
They teach what's easy to sell, not what actually builds capability.
We've met designers from every kind of background -
HFI, UXmint, NID, NIFT
Random design bootcamps
agencies
all with the same story: a certificate, hundreds of hours spent on learning and zero transformation.
We're not here to add to that pile. You've probably guessed that by now.
We've worked with 3000+ designers already
Your growth journey with us - From Ripple to Surge
Navigate through the stages of design mastery
RIPPLE
Stage 1 of 4
You're here if...
- •Core design confidence: Low to Medium (Feeling like an imposter)
- •Systemic mastery confidence: Low
- •Design leadership confidence: Low
You want to achieve
- •Earn compensation up to 15 LPA
- •A job-ready real portfolio with real evidence
- •End-to-end delivery confidence (Strategy → research → UI → evaluation)
What helps?
Done with you (DWY)
Core Design (STRDV Model)
Systemic foundations
Evidence based personal branding
CURRENT
Stage 2 of 4
You're here if...
- •Core design confidence: Medium to High
- •Systemic mastery confidence: Low
- •Design leadership confidence: Low
You want to achieve
- •Earn compensation above 32LPA
- •Get into Senior, Lead, Principal, and Staff Designer positions
- •Drive decisions using business levers
What helps?
Done with you (DWY)
Core Design (STRDV Model)
Systemic Mastery (a.k.a Deep generalisation)
Visionary foundations
TIDE
Stage 3 of 4
You're here if...
- •Core design confidence: High
- •Systemic mastery confidence: Medium to High
- •Design leadership confidence: Medium
You want to achieve
- •Earn compensation above 32LPA
- •Get into leadership and senior leadership positions
- •Drive cross functional decision making
What helps?
Done With You (DWY)
Systemic Mastery (a.k.a Deep generalisation)
Visionary Mastery (a.k.a Organisational design maturity)
Relational Mastery (a.k.a. Design leadership)
SURGE
Stage 4 of 4
You're here if...
This is for an organisational representative or business owner with orgs monthly revenue above 10Lakhs
You want to achieve
- •Design support on new project initiative or need a few more pair of hands to support a revamping project
What helps?
DFY-DAAS: Done For You - Design As a Service
Instead of training your team or hiring designers, we become your design partners. Get our design experts work on your challenges
Whether you need to ship a MVP, redesign your product, or scale design capacity, we will help you deliver strategic, high-quality work.
RIPPLE
Stage 1 of 4
You're here if...
- •Core design confidence: Low to Medium (Feeling like an imposter)
- •Systemic mastery confidence: Low
- •Design leadership confidence: Low
- •Current designation: Moving into UX/UI, Product, Visual designer Level 1, 2 , 3 positions (From non-design or other design backgrounds)
- •Tools are fine, systems are missing
- •Portfolio doesn't show weight
- •Interviews feel heavy
You want to achieve
- •Earn compensation up to 15 LPA
- •A job-ready real portfolio with real evidence
- •End-to-end delivery confidence (Strategy → research → UI → evaluation)
- •Clarity on role paths, next steps, and AI empowerment
What will help?
CURRENT
Stage 2 of 4
You're here if...
- •Core design confidence: Medium to High
- •Systemic mastery confidence: Low
- •Design leadership confidence: Low
- •Current designation: With minimum 2 years of experience. Senior, Specialists, Lead Designers in UX, UI, Product and Visual
- •Not enjoying the limited authority - Feeling like a label-sake designer
- •Creativity and innovation is sidelined. They-Say-I-Do is going on
You want to achieve
- •Earn compensation above 32LPA
- •Get into Senior, Lead, Principal, and Staff Designer positions
- •Drive decisions using business levers
- •Easily communicate with Cross-functional teams
- •Solve complex (data & logic) problems and deliver desirable solutions
- •Handle end-to-end project needs: Strategy + Research + Delivery + Innovation + AI + Drive business
What will help?
TIDE
Stage 3 of 4
You're here if...
- •Core design confidence: High
- •Systemic mastery confidence: Medium to High
- •Design leadership confidence: Medium
- •Current designation: With minimum 5 years of experience. Lead, Staff, Principal, Manager, AVP/Director/VP, HOD
- •Experiencing highly comp performance appraisals with less opportunities open in the market
- •Has hit the ceiling - Can't see what's next
You want to achieve
- •Earn compensation above 32LPA
- •Get into leadership and senior leadership positions
- •Drive cross functional decision making
- •Setup and manage DABU (Design As a Business Unit) with infrastructure, staff, processes, training and project management
- •Display executive level communication and storytelling abilities
- •Handle conflicts, manage delegation, and build trust within and outside the team
What will help?
SURGE
Stage 4 of 4
You're here if...
This is for an organisational representative or business owner with orgs monthly revenue above 10Lakhs
You want to achieve
- •Design support on new project initiative or need a few more pair of hands to support a revamping project
What will help?
With design experts having 12+ years of real experience

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