Mixed-Methods Research in UX: Combining Qual & Quant for Smarter Decisions

Imagine you’re developing a new app. You know what people do (they tap this button, they abandon the checkout process), but you don’t know why. You have the “what” from your analytics, but you’re missing the crucial “why” from user feedback. This is the classic dilemma in user research. On one side, you have quantitative […]

AI in UX Research: Shaping Smarter Early-Stage Design Decisions (Part 2)

Deep dive: How AI is transforming qualitative research Let’s start with qualitative research – the type that answers why. When a researcher is face-to-face with a participant, the researcher is looking to do more than collect data. The researcher is listening intently, aware of what the participant is saying and what he or she is […]

AI-Powered UX Research: Redefining Early-Stage Design Decisions (Part 1)

Introduction: Why AI is stepping into the researcher’s toolkit At its core, user research is a deliberate choice. It’s the act of pausing assumptions and asking: What do our users want? Where are they struggling? What motivates them? What needs have we missed?  Researchers have generated a diverse collection of approaches, to address these issues […]

How to Use UX Research to Influence Product Decisions

UX research isn’t just another fancy term to pad your design resume. It’s the process you turn to when experience alone doesn’t give you answers. When assumptions start to fall apart, and guesswork isn’t cutting it anymore, research steps in to show the way. At its core, research is done with a purpose. Not because […]